We are in search of a social media marketing analyst to join a team of strategic thinkers, creative artists and expert craftsmen. Our Social Media Team constructs, manages, optimizes, and reports the performance of the sponsored ads that users see while browsing platforms such as Facebook, Pinterest, and Instagram. If you are searching for a position in social media digital marketing where you can showcase your strong analytical and creative skills, this may be the team for you!
We have an immediate opening for a smart, creative, and proactive team player to create, manage and optimize successful Social Media Paid Advertising Campaigns.
Work directly with clients and account teams to understand overall goals and how they relate to a client’s web, social and mobile presence.
Maintain involvement throughout campaign (from concept through completion), validating that creative is accurately supporting the approved strategy.
Work with account and creative teams to drive ideation, contribute ideas, and develop content for web, social applications and other channels as needed.
Conduct research utilizing resources such as Google Analytics, social analytics, syndicated research, social listening tools, usability tests and more.
Provide weekly performance reports that analyze traffic and engagement metrics, and take findings into consideration when planning and creating future content.
Oversee social conversation and engagement on brand channels, including but not limited to Facebook, Twitter, Instagram, and YouTube..
Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategy and testing plan.
Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan.
Recommend changes based on winning test results.
Use an iterative approach to optimization, continuously taking test results and data into account in formulating new tests and hypotheses.
Create monthly reports based on test results and other ongoing initiatives.
Monitor industry trends and new product offerings to stay up to speed and ahead of the competition.
Bachelor's degree from an accredited university or equivalent time spent in the field of digital marketing, web analytics, site optimization, or web design and development. (software, marketing, analytical/math related)
Strong analytical and creative problem solving skills.
A demonstrated capacity and willingness to learn.